Bedrock Learning’s mission is to help schools harness the transformational power of literacy to improve student attainment.
The core message of the company is “building foundation for progress” which is reflected in the symbol. The two yellow squares represent the foundation while the curved shape above represents the progress.
Bedrock Vocabulary is an online program which teaches vocabulary explicitly, whilst encouraging reading. It provides students the academic vocabulary they need to succeed in school.
It was decided to keep the two logos almost the same to help with recognizability and consistency. The blue color was switched for orange in order to make the learning process a bit more exciting.