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Flyer and banner for Samsung NEXT

Samsung NEXT provides valuable tools and services to help startups and larger companies around the world achieve their next level. They focus on frontier tech and cutting edge software and services in AR, IoT, Blockchain, AI, VR, Data Analytics, Cyber Security, Smart Cities and other technologies and industries that are transforming consumer experiences.

I was asked to design a flyer and banner for Samsung Developer Conference 2017 which brings together thousands of developers, technologists, business leaders, innovators, designers, and content creators to network and learn about the next wave of intelligent technology.

Based on the brand style guide and existing designs I adapted the look that works for a flyer and banner. The abstract geometric graphic is actually the “X” that was taken from the logo and enlarged. The front of the flyer serves as a reminder of the company core values and the back functions as a place for the conference attendees to take notes.

The retractable banner features the same “X” repeated and layered a few times. The filled and outlined shapes in different colors serve as a metaphor for the evermoving progress in technology.

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